Worten
Estate al Lory (Money)
To set our brand apart from the rest during Black Friday, we made a distinctive choice: to collaborate with someone who symbolizes something universally cherished: money. That’s why we teamed up with Lory Money, a renowned and highly viral rap artist from Spain, to craft a memorable song.
The campaign worked so well that Worten contacted us to make 2 follow ups campaigns, one with Lory Money and another one with one of the most viral trap band in Spain: The Glitch Gyals.
Agency VCCP Spain
Executive Creative Direction Beto Nahmad
Creative Direction Charlie Pérez-Sauquillo
Art Direction Sergio Kian
Copy Javi Sendra, Manu Gómez
Design Dani Sáez
Produced by Jakiens
Directed by Marco Huertas
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